The Poocho

The POOCHO is NOXEN’s newest release, built for dogs who live their best beach-after, bath-time, sofa-hogging life. Made from the same premium 100% velour-cut cotton as our cult-status towels, the POOCHO delivers serious absorbency with a soft, luxe feel your dog will actually tolerate. Maybe even love.

Designed to be thrown on in seconds, the POOCHO uses an adjustable Velcro closure underneath to keep things secure without restricting movement. It’s practical, comfortable, and easy, exactly how it should be when wet dogs are involved.

Available in Small, Medium, and Large, the POOCHO suits everything from compact companions to full-size best mates. Want to take it up a notch? We can embroider your dog’s name on the back left side, because if they’re family, they deserve custom gear.

The hood is optional in spirit only. There’s a solid 50/50 chance they’ll actually wear it, but when they do, it’s elite.

Perfect for post-swim, post-bath, winter warmth, or just cruising the house looking superior. If you love your dog even slightly more than other people (we don’t judge), the POOCHO is for you.

POOCHO. For your pooch. From NOXEN.